f you are a small-medium sized business owner, or starting a new business online, you might have wondered how to promote your business online. What are the steps that you can take to make sure you are marketing your business in the best way possible? Are you using the internet to get customers and create brand loyalty?
Today, over 560 million people are using the internet and this number will only grow in future. We are living in the digital age and knowing the answers to this question becomes necessary for the scalability of any business. Gone are the days when companies used to market their products/services on billboards.
But this is not a scary thing, rather it is an opportunity to reach your customers directly and have close interaction with them. We will be going over 5 proven ways on how to promote your business online.
5 Ways to Promote Your Business Online
Not being online is a risk that you can’t afford to take right now. Here are 5 ways to market your business online
1. Get a Business Website
Getting a professional website might sound normal but over 60% of businesses do not have a professional website.
Instead of seeing your website as an additional cost, include it in your marketing budget since a proper website can take your business really ahead. All the traffic from multiple channels like Facebook, Instagram will be driven to your website.
A professional website will help people trust you and make you more credible in the competitive market. Ask this to yourself - if you are a consumer, which company would you choose - one that appears more trustworthy or the other without any identity on the web? A website acts as your digital identity.
How much will it cost to get a website?
A professionally done website can cost you anywhere between INR 3,000 to INR 30,000 and more depending on your requirements. If you are getting the affordable plan, INR 3,000 will be the best investment you will make to get your business off the ground. You can check all the options here.
2. Optimize Your Website
Do not abandon your website after getting it done. It can get lost among the millions of existing websites. How can you save it from getting lost?
One Word Answer - SEO or Search Engine Optimization.
Optimizing your website means following some guidelines provided by the search engines which will help them understand your business better. The more information you can give to the search engines about your business, the more traffic you will get to your website. This is because when search engines understand what you do, it helps you gain visibility by getting you ranked on the search results.
Choose a few keywords that define your business and optimize your web content according to the keywords.
How much will SEO cost?
SEO is the technical part of web content. You can get your optimized content written for as low as INR 4,000. This will ensure you have the website that serves its purpose. Explore more plans here.
3. Create Your Content Marketing Strategy
Content marketing is one of the most effective marketing strategies, leaving behind paid advertisements, as well. 60% marketers include content marketing in their marketing plan and this number is ever increasing due to its effectiveness. Here’s how you can plan your content for every platform:
Start a Blog
So, you have your website, but are you creating blogs consistently?
The purpose of blogs is to spread awareness about your company and educate users. Blogs give you organic reach over a period of consistent efforts. Just by creating informative content, you can reach thousands of people. It has also been noted that people trust the organic search results more than the paid ads.
To create blogs successfully, follow the following steps:
a. Extensive Keyword Research - Understand the intent of your customers and identify what exactly they are looking for and how they are doing so. After this, use the keyword research tools on the internet to get specific information.
b. Competitors’ Analysis - Study your top 10 competitors and identify the gap in their content. When writing your blog, make sure you are filling in the gap along with the existing information on the web. What more do you offer?
Club these two points with the guidelines of SEO, and you have the opportunity to reach your customers without spending any amount on advertisement.
How Much Will a Blog Cost?
If you can write your own blogs, the cost will be zero. But if you do not have time or want an expert writer to curate content for you, you can avail our writing services starting at INR 1,000 here.
Use Social Media
Leveraging social media for your business is one of the smartest things to do. Moreover, social media presence has become essential. Creating high quality content catered to individual social media platforms can result in quality leads and recurring customers. We have a dedicated article to help you build your brand on social media from scratch here.
How Much Will Having Active Social Media Accounts Cost?
You need to have striking graphics for social media to attract customers along with social media optimization knowledge. To make the task easier for you, we offer social media content packages starting from INR here.
These two are the basic content marketing channels that you can begin with. Slowly, you can build up on creating video content and email marketing.
4. Run an Affiliate or Referral Program
A referral program works best for both product and service-based business whereas an affiliate program suits a product-based company more.
Humans like incentives and offers. To break out in the market, a referral program can help tremendously.
Take the example of Dropbox. They came up with creative referral programs to get more users on their platform, giving 500 MB to 1 GB of space to anyone who referred them.
Get creative with your referral program and it will certainly result in increased revenue.
How will it feel to have someone sell your products along with you? Affiliate marketing does just that.
For example, Amazon has an extremely successful affiliate program. You can reach out to micro-influencers and influencers and give them a certain percentage of the sales. Though giving away 7-10% of your revenue might seem a lot but an increase in sales will cover that.
5. Use Advertisement
Paid advertising should be the last step, though an important one in the process. Once you have your website, content marketing in place and getting some organic traffic, you can start the paid promotion of your business.
This should be done only after you have done all or most of the above-mentioned steps.
How Much Will Advertisement Cost?
There is no upper or lower limit on the advertisement cost. To start with, you need to define your marketing budget and accordingly allocate a reasonable amount to advertising.
What is the cost of Promoting Your Business Online?
Coming to the final question, how much will it cost to promote your business online?
You can do it for as low as INR 3,000 by just getting a website and doing other processes yourself or you can increase your budget to hire professionals to get the best marketing for your business. Overall, it might cost you around INR 15,000 to get started and around INR 20,000 to get the best results of your marketing campaign.
Kickstart Online Promotion of Your Business
Marketing is an essential part of your business. Do not treat it otherwise.
With efforts and consistency, you can achieve all your goals of online promotion. If you are just getting started with online marketing, it is advisable to get professional help to get you the results you desire.