even in ten Americans use social media platforms on a regular basis. This becomes an apt representation of the tendency of people to stay connected. This fact also makes social media a critical part of business strategy - to grow your business and to get recurring customers. If you are confused on how to use social media for your business, keep reading and see your business take off the ground.
5 Steps to Use Social Media for Your Business
Using social media effectively is the result of strategizing, planning, and taking actions. It can be overwhelming, so we have broken it down in 5 simple steps. These steps will help you to take your business from zero to the sky.
Step 1 - Set up social media handles of your business on all the relevant platforms
Being available on all the platforms is necessary to avoid the creation of fake accounts on your name. But to get the maximum results out of the time you invest on social media, choose to be active on the platforms where your customers are, which brings me to our next point.
Step 2 - Target your audience
The concept of knowing your target audience is well established. It is talked about because it is important. It is one the building blocks of establishing a successful business. Answer the following questions to get a clearer idea of who exactly is going to purchase your product(s)/service(s).
- What problems are you solving? Who can take advantage of the solution?
- Where do they live?
- What are the problems that they’re facing?
- How old are they?
- If you have any competitors, what are the buying habits of the customers?
- What are the values, interests, and behaviours of your customers?
- What is the driving force for your customers to purchase something?
- Where do they live online? (Facebook, Twitter, Instagram?)
Knowing the answer to the last question is going to be an integral part of your online marketing strategy. Why?
It is due to the fact that only when you know where your audience is hanging out, you can choose the platforms you are going to be most active on - to derive the highest ROI of your time.
If you have made a buyer persona in your mind, you may refer to this research to identify the ideal platform for your business.
Step 3 - Have Goals
Once you have identified your target audience and your ideal social media platform, set goals to clearly understand the results you want to achieve. Is it getting more customers? Or do you want to build customer loyalty and brand value?
You can have more than one goal but make sure all of them are S.M.A.R.T goals. S.M.A.R.T. goals are -
Specific: You have already started getting specific with a target audience and platform in mind. Specific goals get to the root of your target, stating who you are doing it for, why this specific path, and the actions you need to take to get the results you want. In short, you don’t want your goals to look like “I want to be on social media because everyone is there”, or “I want to get more customers.”
Measurable: The good thing about social media is that you get analytics of every post on every platform. This will help you understand how far you have moved; which posts are performing well. Having this information in mind, you can reverse engineer to create the posts that your audience likes. You have to ensure you are keeping track of: the number of people you reached, the number of people who engaged, the number of people who purchased your product or service due to your social media presence.
Attainable: When you are starting out, the growth can be slower than you expected since it takes time to build credibility on any platform. But don’t be discouraged to not continue as it will pick up. Make sure the goals you set are realistic. In other words, getting 1 million followers in the first week with a new brand might not be possible BUT getting 100 followers is possible. Set goals which challenge you, but also motivate you to move ahead.
Relevant: Instead of making your activities the goal, make your customers’ activities your goal. In other words, putting up 10 posts a day which does not get any engagement will result in stagnation. Make a goal of the sales you want to achieve or the engagement you want to have per post, and likewise create the posts that your audience absolutely loves.
Time-oriented: Break down your goals in small chunks of 30-60-90-day plan. The most important part of setting social media goals is to know the exact timeframe. This will shorten down your learning curve and help you take quick actions.
Step 4 - Do Market Research
Just as market research is important when creating a product, it is as important when creating your social media presence for your business.
Make a list of your top 10 competitors and dig into analysing what is working, and what’s not working. When you know this, you can figure out why certain things work and are liked by your audience.
Keep in mind what’s working for your competitors might not work for you. So, don’t beat yourself over it. There are many dynamics at play on social media. You just need to keep experimenting to find what works best for your business.
Step 5 - Track Social Media Analytics for your business
Once you have started creating content, regularly review your strategy based on the feedback you are getting. This can further be eased with the help of analytics.
The frequency of your posts will also depend on the feedback you receive. It is possible to get a boost in engagement if you start posting more often, but it is also possible to get penalized by some platforms for over-posting. If you cannot figure out the frequency, here are some recommendations.
Instagram: With the latest update in their policy, Instagram has specified that the platforms will not encourage spamming. As a result, posting once a day is the best bet for Instagram. You can balance this by posting regular stories.
Facebook: For Facebook, you can have 2 posts per day. Spread the posts throughout the day - posting one in the morning and other in the evening.
LinkedIn: LinkedIn is the platform giving the maximum organic reach for now. Though it is advisable to post one post per day, you can use the same frequency as Facebook and track analytics for the result.
Twitter: Twitter can be overwhelming with a huge number of tweets every second. This can result in your followers missing out on your tweets. In this case, posting more than once becomes necessary. You can aim for 10 tweets per day.
Kickstart the Social Media Journey of Your Business Today
If you are just starting to take your business online, social media can seem overwhelming and scary. You can avail our social media management and copywriting services to make this journey easier for you.
Remember: starting slow and being steady is the key to building a successful brand online. Patience and consistency are two most important factors here. We help you at every step of the process to get you the best results.